95A+
Sophistication Index

Mike Morse Law Firm

Since 1995, The Mike Morse Law Firm has been established solely to protect the rights of Michigan injury victims. We are now Michigan's largest personal injury firm. Mike Morse Law Firm handles cases…

HQ Southfield, MI#1 of 49 Attorneys 356 855mikewins.com Tel 8556453946 Est. 1995
Personal Injury Motor Vehicle Accidents Trucking Accidents Motorcycle Accidents Animal Bites Pedestrian Accidents Social Security Disability
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The Mike Morse Law Firm deploys the largest technology stack among elite PI firms, with 25 tools powering a 356-attorney operation across Michigan and Ohio. Their multi-channel advertising footprint — Facebook, TikTok, and Bing Ads alongside Google — is unusually diversified for a personal injury firm, paired with CallRail call tracking and ClickCease fraud protection to maximize conversion ROI. With $50M in revenue, 22 offices, and HubSpot running both their CMS and live chat, Morse has built a vertically integrated marketing-to-intake pipeline that most firms can’t match. Founded in 1995, the firm has grown from a solo practice to one of the largest PI operations in the Midwest.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
100.0% Percentile
#2 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 25 tools detected
Ad Fraud 1
Call Tracking 1
Chat & Intake 2
Email Infrastructure 2
Email Marketing 1
Fonts 1
JS Library 1
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
ahead
Intake
on-par
CRM / Case
behind
SEO
behind
Email
ahead
Content
on-par
Platform
on-par
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
libertylawgroup.com 84.1 99.7% Conversion-Focused Firms
Olson Law Firm LLC 84.5 99.4% Conversion-Focused Firms
Law Office of Lauren Campoli, PLLC 79.0 99.2% Conversion-Focused Firms
Gould Injury Law 65.5 99.2% Basic Tech Adopters
Sommers Schwartz PC 83.3 99.2% Conversion-Focused Firms
The Champion Firm, Personal Injury Attorneys, P.C. 94.6 99.2% Conversion-Focused Firms
Jonathan R. Brockman 83.3 98.9% Conversion-Focused Firms
Hecht, Kleeger & Damashek, P.C. 84.3 98.9% Conversion-Focused Firms
Funnel Coverage 4/4 stages
Awareness
100%
Bing Ads · Facebook Pixel · Google Analytics · Google Tag Manager · TikTok Pixel
Engagement
100%
Contact Form 7 · Hotjar · HubSpot Chat · Juvo Leads · Microsoft Clarity · Ninja Forms
Conversion
60%
CallRail · ClickCease
Retention
40%
Amazon SES
7 paid tools full-funnel coverage conversion stack (CallRail, ClickCease) retention stack (Amazon SES)
Technology Opportunities used by peers
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Gravity Forms
27.3% of Conversion-Focused Firms
Local Competitors same state, similar size

No comparable firms found.

Attorney Roster 40 found
NameLocationPractice
Adrienne Brown Grand Rapids, Michigan personal-injury
Alex Kassa Grand Rapids, Michigan personal-injury
Allen Faris Ayoub Grand Rapids, Michigan personal-injury
Anthony Chapman Lansing, Michigan personal-injury
Austin Bruce Lansing, Michigan personal-injury
Bjornrae Kemp Lansing, Michigan personal-injury
Brent Walter Thomas Lansing, Michigan personal-injury
Canon J. Thomas Grand Rapids, Michigan personal-injury
Chris Filiatraut Lansing, Michigan personal-injury
Cole Thomas Schmidt Grand Rapids, Michigan personal-injury
Dan Hohf Lansing, Michigan personal-injury
Daresha L. McCloud Grand Rapids, Michigan personal-injury
Donald Cummings Grand Rapids, Michigan personal-injury
Eakta Dave Grand Rapids, Michigan personal-injury
Eric M. Simpson Grand Rapids, Michigan personal-injury
Howard M. Eisenshtadt Grand Rapids, Michigan personal-injury
Jacob Kenneth Yeater Grand Rapids, Michigan personal-injury
James John DeMates III Lansing, Michigan personal-injury
James Lane Grand Rapids, Michigan personal-injury
James Wendt Grand Rapids, Michigan personal-injury
Jeffrey Charles Kerby Grand Rapids, Michigan personal-injury
John Robert Nachazel Jr Canton, Ohio personal-injury
Joshua Farr Grand Rapids, Michigan personal-injury
Joshua Jon Shope Lansing, Michigan personal-injury
Julia Opiela Ann Arbor, Michigan personal-injury
Katrina Martin Grand Rapids, Michigan personal-injury
Keith Michael Banka Grand Rapids, Michigan personal-injury
Lewis Andrew Melfi II Grand Rapids, Michigan personal-injury
Lisa Danielle Screen Lansing, Michigan personal-injury

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