7 behavioral clusters based on technology investment patterns across 37,000+ PI law firms
Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.
Firms with minimal tool investment and no active marketing funnel stages.
Firms investing in tools primarily for brand awareness without engaging or converting clients.
Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.
Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.
Firms that focus on client engagement without significant awareness or conversion efforts.
Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.