94A+
Sophistication Index

HawkLaw

HawkLaw is a South Carolina personal injury law firm that has been proudly serving the state since 2002. With offices in Greenville, Spartanburg, and Charleston, the firm specializes in serious person…

HQ Greenville, SC#1 of 35 Attorneys 3 hawklawfirm.com Tel 8645748801 Est. 2004
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Founded in 2004, HawkLaw combines 22 years of personal injury experience with a 20-tool technology stack across 16 categories. Key investments include Salesforce for crm, Litify for case management & Facebook Pixel for analytics. The firm has 4 office locations. Ranked #15 among 5,831 firms in the Conversion-Focused Firms segment, HawkLaw outperforms 100% of PI firms nationally on technology investment.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
99.8% Percentile
#15 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 20 tools detected
accessibility 1
Call Tracking 1
Case Management 1
CMS 1
CRM 1
Email Infrastructure 2
Forms 1
Intake Software 1
JS Library 1
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 1
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
on-par
CRM / Case
ahead
SEO
ahead
Email
ahead
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
kc-attorney.com 54.5 98.4% Conversion-Focused Firms
Babaians Law Firm 29.5 98.4% Conversion-Focused Firms
welch.law 62.5 98.0% Retention Innovators
Sweeney Merrigan Personal Injury Lawyers 88.5 98.0% Retention Innovators
schlacterlaw.com 81.0 98.0% Retention Innovators
montanezyu.com 66.5 97.7% Retention Innovators
Benson Bertoldo Baker & Carter 93.0 97.7% Retention Innovators
jmarshlaw.com 82.5 97.6% Retention Innovators
Funnel Coverage 4/4 stages
Awareness
96%
All in One SEO · Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
80%
Gravity Forms · Microsoft Clarity · YouTube
Conversion
60%
CallRail · Intaker
Retention
40%
Salesforce
2 enterprise-grade tools 4 paid tools full-funnel coverage conversion stack (CallRail, Intaker) retention stack (Salesforce)
Technology Opportunities used by peers
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
Datadog
25.4% of Conversion-Focused Firms
Adobe Launch
25.3% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
93.8 A+ 3 Greenville you
Lovely Law Firm 77.5 B+ 10 Myrtle Beach
Roden Law 58.5 C 9 Charleston
Goings Law Firm LLC 81.5 A- 9 Columbia
Law Office of Kenneth E. Berger 79.8 B+ 9 Columbia
Duffy & Young, LLC 82.3 A- 9 Charleston
Attorney Roster 1 found
NameLocationPractice
Randy Taylor Columbia, South Carolina personal-injury
Office Locations 4 offices

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